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Adobe, Microsoft, SAP announce Open Data Initiative

Companies around the world use software and services from either Adobe, Microsoft or SAP to run product development, operations, finances, marketing, sales, human resources and more. Today, Adobe, Microsoft and SAP are joining forces to empower their mutual customers with the Open Data Initiative, which is a common approach and the set of resources for customers based on three guiding principles:

  • Every organization owns and maintains complete, direct control of all their data.
  • Customers can enable AI-driven business processes to derive insights and intelligence from unified behavioral and operational data.
  • A broad partner ecosystem should be able to leverage an open and extensible data model to extend the solution.

Industry leaders team up to help the customers connect data across their organizations, find powerful insights and deliver intelligent services with AI

In today’s world, the data is a company’s most valuable asset. However, many businesses struggle to attain a complete view of their customer interactions and the operations, because they are unable to connect information trapped in internal silos. At the same time, important customer information also resides in the external silos with intermediary services and third-party providers, limiting a company’s ability to create the right connections, garner intelligence and ultimately extract more value from its own data in real time to better serve the customers.

Based on these principles, the core focus of the Open Data Initiative is to eliminate the data silos and enable a single view of the customer, helping companies to better govern their data and support the privacy and security initiatives. With the ability to better connect data across an organization, the companies can more easily use AI and advanced analytics for real-time insights, “hydrate” business applications with critical data to make them more effective and deliver a new category of AI-powered services for the customers.

Open Data Initiative

Open Data Initiative

“Adobe, Microsoft, SAP are partnering to re-imagine the customer experience management category,” said Shantanu Narayen, CEO, Adobe. “Together we will give enterprises the ability to harness and action massive volumes of the customer data to deliver personalized, real-time customer experiences at scale.”

“Together with Adobe and SAP we are taking a first, critical step for helping the companies achieve a level of customer and business understanding that has never before been possible,” said Satya Nadella, CEO of Microsoft. “Organizations everywhere have a massive opportunity to build AI-powered digital feedback loops for the predictive power, automated workflows and, ultimately, improved business outcomes.”

“Microsoft, Adobe, SAP understand the customer experience is no longer a sales management conversation,” said Bill McDermott, CEO of SAP. “CEOs are breaking down the silos of the status quo so they can get all the people inside their companies focused on serving people outside their companies. With the Open Data Initiative, we will help the businesses run with a true single view of the customer.”

To deliver on the Open Data Initiative, the three partners are enhancing the interoperability and data exchange between their applications and platforms — Adobe Experience Cloud and Adobe Experience Platform, Microsoft D365, SAP C/4HANA and S/4HANA — through a common data model. The data model will provide for the use of a common data lake service on the Microsoft Azure. This unified data store will allow the customers their choice of development tools and applications to build and deploy services.

With the Open Data Initiative, businesses will be able to:

  • Unlock and harmonize the siloed data to create new value
  • Bi-directionally move the transactional, operational, customer or IoT data to and from the common data lake based on their preference or needs
  • Create data-powered digital feedback loops for greater business impact, while also helping to enable their security and the privacy compliance initiatives
  • Build and adopt the intelligent applications that natively understand data, relationships and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners

Technology leaders at top retail and consumer products companies, such as The Coca-Cola Company, Unilever and Walmart, have expressed both support and excitement about the Open Data Initiative.

“This initiative from Adobe, Microsoft, SAP is an important and strategic development for the Coca-Cola System,” said Barry Simpson, chief information officer at the Coca-Cola Company. “Our digital growth plans centered around our customers are fueled by these platforms and the open standards. A more unified approach to the management and the control of our data strengthens our ability to support our growth agenda and our ability to satisfy security, privacy and GDPR-compliance requirements. The industry needs to follow these leaders.”

“Every day, 2.5 billion people make use of a Unilever product in over 190 countries around the world,” said Jane Moran, CIO, Unilever. “The Open Data Initiative from Adobe, Microsoft, and SAP is an important undertaking that will help us to reimagine the customer experience management by bringing together data across our entire organization to build more direct, meaningful relationships with the consumers in real time.”

About Adobe



Adobe is changing the world through digital experiences. Their belief is that creativity is the catalyst for positive change and inspire creativity in people who want to make a meaningful impact

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables the digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to be able to achieve more.

About SAP

As the market leader in the enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From the back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and the services enable more than 404,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably.

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